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Friday, July 28, 2023

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Wednesday, July 26, 2023

Communication methods in stakeholder engagement

Communication with stockholders.
Communication is essential in project management. Project managers that communicate effectively with stakeholders, increase the probability of completing their projects successfully. However, insufficient communication could ultimately lead to the failure of the project. This is why determining the optimal communication method to employ is very important.

Communication methods in stakeholder engagement
The Project Management Institute (PMI) distinguishes three communication methods that should be used in stakeholder engagement. These methods are Interactive Communication, Push Communication, and Pull Communication method.

Interactive communication is an exchange of ideas where both participants are active in a two-way flow of information and can have an effect on one another. The perfect time to use this method is when require an immediate response or you need a face-to-face interaction. Examples of this style of communication are meetings, phone calls, and video conference calls.

Push communication is communication that is sent from sender to receiver. It is one-directional and the sender does not expect an immediate response unless the sender requests one. This type of communication is used for non-urgent announcements or messages. These are usually disseminated via email, memos, or letters.

Pull communication is a method that provides access to information, but the receiver must initiate the communication to obtain it. Pull communication is used when the information is not urgent nor critical, and when the audience size is large. Usually, this information is general and not important to the failure or success of the project and is distributed by publishing the content on a website or bulletin board.

The importance of choosing optimal methods of communication.
All the methods mentioned are proven to be successful. The key is to use those methods that will satisfy the project's communication needs and expectations.


Written by; W. James Bass Jr. SFC™, PMP® July 26, 2023.